Just how important is your management team?
May 12th, 2008I’ve had a number of investors tell me that the first element of a business proposal they look at is the depth of the management team. They say something like, “I can make money with a good management team and a modest business plan, but the opposite is not true.”
The statistics of small business performance tell us that “unbalanced experience” and related factors account for 87 percent of business failures.* Investors know this from direct business experience.
Your first step: identify the generic structure and key positions required to support your business model. It’s important to have related industry experience to fill the key positions. Initially, part-time support or support from a consultant to cover a specific area can help you stretch the budget.
As a pre-seed stage company, Cargo Solutions has a five-member management team consisting of a combination of full- and part-time contributors. The key roles we’re covering include president and CEO, CFO, sales and marketing, engineering and supply chain management.
A staffing plan that extends beyond the management team will convey to investors that you understand the overall head count needed to launch your business.
Building a diverse advisory board is another important element of the expert team you will need. Don’t forget the importance of sales and distribution expertise on the board. Optimally, your investors also will bring related experience to the team.
Know that building a mangement team will be a work in progress during the early stages of building your business. Investors will accept this but will expect that you clearly understand where the key gaps exist.
–Paul Chapman, President and CEO, Cargo Solutions, LLC
*Running a Profitable Small Business, 2001 E. King
First, it will reduce greenhouse gas (GHG) and carbon dioxide (CO2) levels, and it will also act as a rain collector and will entrap the water rather than letting it run off the open soil. This will assist globally as well.
